Ohhh so that's why... So the rice actually does do something? But I think the marketer who designed this needs to be sent back to high school to retake biology or sth
The marketing is intentional. It's intentional use of buzzwords for search engine optimization, as well as for, you know, stupid people.
Suppose if you left out the "plant based" part on a site where this is sold, then anyone searching "plant based snacks" might not get this as a result.
I'm overly simplifying, but I hope you get what I'm saying.
Yes good example. I will say, apprently the rice in the OP does serve a purpose beyond "plant free rice", but the label seems to hit off the mark. I feel like the actual marketing opportunity would be low calorie or digestive aide rice based on several other comments.