I (and probably others) are surprised that it's so brazen. I think most companies wouldn't dare do this. Not because they're morally superior, but because it's such a bad look.
I don't think it's surprising to anyone that has seen any of Metas terms before. The people on FB that repost all the BS about Facebook charging for access probably have no idea that they are the product. Too many people would gladly give all that info away because they don't know any better