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What DID Apple innovate?

Genuine question.

I know they were the scrappy startup doing different cool things. But, what are the most major innovative things that they introduced, improved or just implemented that either revolutionized, improved or spurred change?

I am aware of the possibility of both fanboys and haters just duking it out below. But there's always that one guy who has a fkn well-formatted paragraph of gold. I await that guy.

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  • You can consider this comment stupid but I found the action button pretty cool while I was toying with the iPhone 15s at a T-Mobile recently

    • What's the action button?

      • Dinky little button iPhones have that let you assign certain actions to it (like the camera or changing the ringer mode)

        Honestly wish androids had something like it

    • I don't find this comment stupid at all! I find multi-purpose tech really cool. I just find it stupid that they did it by saying that they launched some sort of technological marvel.

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