Here’s how to turn off “automated content recognition,” the Shazam-like software on smart TVs that tracks what you’re watching
These TVs can capture and identify 7,200 images per hour, or approximately two every second. The data is then used for content recommendations and ad targeting, which is a huge business; advertisers spent an estimated $18.6 billion on smart TV ads in 2022, according to market research firm eMarketer.
It’s extremely difficult to find a dumb tv in sizes larger than ~55”. You really don’t have much choice at the moment. I personally host a jellyfin server and play that via apple tv over hdmi, but content recognition still does its thing. Best i could do was deny wifi/ethernet to the tv and have no open networks.