Prophetic is developing technology to induce lucid dreams, in which CEOs can practice for board meetings and architects can design buildings while asleep.
I have a lot of lucid dreams, and they're often in a specific city, and sometimes I even go to work in these dreams. I haven't lived in a city and worked in an office in over 10 years, so it's some kind of reverse escapism. I can always leave, and weird stuff happens anyway. I wouldn't trust any of my work output there.
But to let a company try to take over your dreams and never let you escape, you need to stand up and fight that shit. Put them in a never-ending nightmare where nobody gives them money.