Google witness accidentally blurts out that Apple gets 36% cut of Safari deal
Google witness accidentally blurts out that Apple gets 36% cut of Safari deal
Google and Apple specifically requested that detail be confidential.
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Part of me hopes we get something like the EU browser choice mandate out of this. First time you open Safari you pick your search engine from a list of major providers, and maybe the option to pick your own too.
I’m really curious, I can’t imagine many people choosing something other than google, but apparently google thinks enough people would to make it worth giving up almost 40% of their entire revenue.
Seems to me they’re mostly paying for the data they’re getting out of this, I can imagine they’d be making more money without the deal. Maybe slightly fewer users, but 40% more revenue.
I don't think google fear Apple having to offer a choice to users. They fear Apple defaulting to Bing or something else.
While most people might choose google when presented with a choice, possibly more people are just going to keep the default settings when not presented with a choice.
That makes a lot of sense. So they’re not really afraid of the choice as much as they are of a different default.
Exactly. Apple probably simply gives it out to the highest bidder, so if Google didn't pay, Microsoft would likely get the deal instead. And sure, some people would still switch to Google in the settings (more so than the other way around), but most people don't care as long as search results are "good enough" (which for some people simply means showing youtube.com in the results because they search for "youtube" instead of going directly to "youtube.com").
Google's quality has been declining for years. I don't expect for it to remain unchallenged for long.
To be honest, Google is poor enough these days that I just use Bing for the Microsoft Rewards points.
Maybe people are not really choosing, just going with the only option they know/ remember. If they have to choose from a menu, the first option is very likely and I imagine randomness would be involved.
It is a thing on Android already, when you set up your phone you're asked to choose a default search engine, you have a choice of Yahoo, DDG, Yandex and a few others