Pricey entertainment subscription services are getting the chop from more Aussie households as consumers turn to free or cheaper ad-based content for entertainment, a new report reveals.
This article is based on an Australian consumer study. So it might be just us that's saying yeah nah fuck this while the rest of the world is still willing to pay.
We have a history of being very adept sailors, the early days of Netflix where a huge library of content was available on demand for a reasonable price meant it didn't make sense to go to the trouble of taking to the seas because the legal alternative was a better experience. Now that the market is fragmented and you have to pay through the nose to have the same level of variety, it's not surprising Australians are some of the first to jack up.
I would be interested to see if there had been a commensurate increase of ships on the high seas from Australia.
I don’t think this is the reason.
I think it is purely because there is nothing new worth watching.
The writers/actors strike means that there will be no new content for at least the next 6 months. All except the most Potatoish TV Viewers have reached saturation point on current content and after COVID, people want to get out of the house and do things, rather than languish at home.
The whole point of Cable cutting was so we could ditch the $60 Foxtel bill and just have our $100 Internet bill.
If we have to pay for AppleTV+, Netflix, Prime, YouTube Premium, Stan, Kayo and Binge, it add up to much more than a Foxtel bill.
This is why we're such skilled sailors - other countries got things cheap on Netflix that in Australia were locked behind a $100/month Foxtel subscription.