Isn’t this, like, on purpose? Controversy and hate drive engagement, and since Elon “you’re a pedo cuck” Musk doesn’t give a shit about discussion quality or morality issues, it’s pretty obvious why he’s gone for that.
I wonder what advertisers think though, and whether they’re ok with sharing their advertising budget this way. Just from a public image point of view alone it might be a problem for some, if not most large companies.
Their ads are going to appear in these discussions though, right? And it’s easy enough to screenshot. So I’d guess we’ll see a lot more of “hey BrandX, see, you’re sponsoring racism/sexism/genocide apology/etc.” discussions going forward.