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It's fascinating how we anthropomorphize objects like this. My Roomba got stuck on some cables underneath my TV table and when I found it, it was making a sad sound that just broke my heart. As I picked it up, I found myself saying, "There, there little Roomba, I'll rescue you and get you some juice. Poor thing."
I love robots and find many of them cute! And I don't mind at all them making them cute!
Always when one of those food carrier bots of ours around here gets close by, I pet them while they pass me 💓 They just are tooo cute!
I guess it's a side effect of the instinct to take care of our children.
In general, unless you are a sociopath with no empathy, humans have an innate need to help and assists others. It makes us feel good to help others, not just our own children.