It's amusing to consider that Musk could have bought one of the many dying alt-right Twitter clones and achieved the same results for billions of dollars less. But no, he had to turn Twitter itself into a dying Twitter clone.
There's nothing unique about twitter that makes it irreplaceable, and in fact the alternative of a post twitter world is worse for dictatorships. Imagine trying to block every mastodon and Lemmy server, most or all of which aren't in your borders, none of them have a commercial presence you can use as a hostage, and who would all tell you to go fuck yourself
I'm honestly kind of loving watching the destruction of Reddit and Twitter. It is a big loss, sure, but like you said they are not irreplaceable. The communities, the people are what matters, not the platform. The people make the platforms. If you lose the people, you lose the platform.
If everyone migrates to Lemmy and Mastodon like I did, then these large platforms don't have to matter anymore.
I can't imagine Elon spending over 40bn to buy up a company that he then desperately needs to enact measures in order to recoup the lost money in ways that just dig him a bigger hole.
I think he's really that dumb. He tried to devalue the company prior to purchasing by saying bots are rampant etc. The case against him said he needed to buy the company at the original price.
Until this point, his reputation had him as some kind of infallible tech messiah, so in order to not lose face, he bought it at the original price, knowing his plan backfired and he had to borrow billions in order to complete the sale.
Every decision he made after just attracted ridicule and caused the platform to fall further into a heaping mess. Once his reputation was revealed to be a petulant child, he just doubled down and destroyed it.
Elon, it turns out, just isn't as clever as he (or many of his backers/fans) thought...
Yeah, IMO he was trying to do a pump and dump in the same style of his crypto pump and dumps, but he managed to make some legally binding statements while doing the pump.
When you actually look at what Twitter has cost him, it's a lot more than the 44bn ticket price.
He had to sell off a LOT of Tesla stock in a very short period of time to fimance the deal. Tesla was already in a weird place where a lot k of investors were starting to worry that it was overpriced. The combination of the sudden sell-off and the reputational damage that came from him being outmanuevered by the Twitter board led to a huge slide in the stock price. Since the majority of Musk's fortune is Tesla stock, this absolutely annihilated huge amounts of his net worth.
On top of that those financial deals he made with the Saudis did not come with friendly terms. He's paying about $0.7billion a year in interest, plus Twitter's operating costs, which come direct from his pocket now. That requires more stock sell offs, which further depresses the Tesla share price.
In all, Musk is about 200bn poorer now as a result of this deal. It's probably one of the single most expensive things any one person has ever bought.
Tesla stock is massively overpriced. I mean Tesla stock is going for $246, meanwhile Ford and General Motors stocks are going for $12 and $33 respectively.
That requires there having been a plan to begin with. He desperately tried to get out of buying Twitter. Now he’s flailing but trying to act like he knows what he’s doing.
My guess is that it wasn’t Elon’s plan. The Saudis might want to take Twitter out of the picture to prevent another Arab spring from happening, and they found a way to do it through Elon.
Remember, he didn't exactly buy Twitter cash in hand.
The money he used came from all over, only about half of it from selling stock he owned, the rest is banks and foreign interests (a very large one being the Saudi).
His goal was probably genuinely to turn it into a success with his own political views ruling the platform, but to do that, they should've stuck with his usual shtick of him being the PR face of the company while actually competent people do the work and make the decisions. Whatever political shite he spouts on the platform then doesn't matter.
But the other interests wanted Twitter either in the hands of someone they can influence, preferably someone with questionable morals and a similar totalitarian political view, or have it destroyed. For them, either way is perfectly fine.
They got what they wanted and the useful idiot is left to look like a fool.
My guess is, Saudis are trying to prevent another Arab spring from happening. By fragmenting the social media landscape, it will be a bit harder for the masses to organize demonstrations.
I've been saying that about Twitter and Reddit from the beginning. Both have been platforms responsible for significant progressive organization. The Arab Spring would likely not have happened without Twitter. Conservatives know they cannot compete in the "marketplace of ideas", so their only means to compete is to silence the competition by dismantling the platforms progressives use to organize and communicate their ideas.
He also bought it to get Trump reinstated, but failed to convince him to return, and so winds up competing with him to convince the most ignorant demographic to come back instead.
edit: and then tried to leverage DeSantis with a comic failure of an event, and now is in a weird limbo between them because DeSantis sucks on his platform and Trump sucks off his platform.