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I'm thinking of the target user for this: For us here it's a really unfunny joke. For the people wanting to do "non-kosher" stuff like watching streaming for other countries or even outright pirating i don't think Google's gonna have their back. People trying to hide their identity while doing compromising stuff (like anything sexual or identity related, not illegal but not something they want in public) hopefully know not to trust Google on this. And corporate users already have their own corporate VPNs, don't think they're aiming for those (yet).
Who the fuck is left as potential user? My only conclusion is the terminally gullible. I see no other option. And since of course there's a sucker born every minute it'll have millions of users...
They're fishing for people who think it's important to have one because YouTube sponsorships told them so.
But they're all using a discounted NordVPN thanks to Warographics.
It can be easy to forget when you run in these techy circles - There are alot of people whose entire knowledge/existence of the internet is entirely isolated within Facebook. They get a new phone, install Facebook, and never leave. Any web use is via the inbuilt browser.
That's the most extreme, but beyond that is the same but anything non Facebook is exclusively Google. They don't even know that you could have a non-Gmail email account. LOADS of people have never owned a PC now, they grew up on a smartphone and android (or istuff) is literally their only comprehension of the web.
Depressingly likely...
For casual people traveling that don't want their free wifi being spied on. Also it's free.
I used it when my wife was at the hospital and they had a public wifi network with no password. I already have Google One, so it was a no Brainer in my case.
They are left with a sample size exactly as large or as small as the body of users who still google anything.
Any VPN is fine for piracy IMO. Any gap whatsoever between copyright troll torrent peers including you in their mass automated letters to ISPs solves the problem, it isn't a high bar.
I pirate the shit out of torrents on Google VPN for years no problems. Spectrum kept hassling me getting caught twice in one month. Switched to Google and never got bothered again. They don't throttle torrents either.