Bad UX is keeping the majority of people away from Lemmy
This reddit post likely has tens if not hundreds of thousands of views, look at the top comment.
Lemmy is losing so many potential new users because the UX sucks for the vast majority of people.
What can we do?
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People forget that user experience isn't just the stuff on the screen you interact with. There is a governance piece that is lacking in a lot of instances, and in the open source community as a whole. A lot of the successful projects out there are backed by some kind of foundation.
Take a look at the latest Hexbear drama. Some person out there owned the domain for their instance and let it expire. Now they are in a bidding war with a crypto site with a hexagon-related name. If they had formed some kind of organization or entity that registered the domain and owned the instance, this probably wouldn't have happened. Their users wouldn't get redirected to a domain auction site when trying to access the site. That's not an ideal user experience. It destroys trust.
SDF being a 501c(7) is one of the reasons that it's my home instance. For me, it provides a level of trust that an instance run by some random person on the internet doesn't. If there is a big federation/defederation debate, then it's really up to the membership to decide, and not a collection of admins or a single person getting the vibe of the users.
Another thing to remember is that Lemmy really shouldn't be competing against Reddit. The purpose of Reddit is to have the user generate content in order to keep the user's attention on the site so they can sell targeted advertisements. This is the basic business model for all of commercial social media. It has nothing to do with creating communities. That is secondary. If you want more people on Lemmy so that there is more content for you to consume, just stay on Reddit or TikTok. They need to sell ads in order to fund model training to keep your engagement up in order to sell more ads in order to provide quarterly growth to their shareholders. If you want more people on Lemmy because more brains mean better communities, then focus the communities.
The real opportunity for the fediverse is getting a lot of the existing non-profits, social organizations, and other types of communities to set up their own instances. This answers the “what instance do I join?” question by joining the instance associated with the community you're already involved in. Another reason I'm on SDF is retro computing. If you're really into your local makerspace, then you probably have a community ready to go for a Lemmy instance. If you're involved in your HOA and you all have a Facebook page or are all over Nextdoor, maybe set up a Lemmy instance. In all these cases, the organizational infrastructure is there for the administrative stuff like getting a domain and paying for hosting.
Also, I'm old enough to remember that Facebook took off when everyone's parents started joining. Imagine if the AARP rolled out a Lemmy instance. They are big enough put some serious money into development. You would probably get a lot of accessibility improvements.
P.S.
Check out how theATL.social is organized. The guy did as a LLC, but he seems to be community focused and transparent.
https://yall.theatl.social/post/201135
Feddit.org and lemmy.ca are also non profits
Is there any way to set one up that protects the anonymity of the people involved (where even the organizers don't know each other's real names) for opsec purposes?
Do what rich people do and set up shell companies. There are law firms that specialize in this kind of thing.
But if that is a hard requirement is a Lemmy instance the right tool for the job? Wouldn't something on Tor be better?
