And the lesson there is that if you are planning to sell your company to some greedy cash grabbing incompetent dicks while you go... eccentric, don't name the company or the product after yourself.
That's always such an ego trip, and the ones to ego trip like that always have bad reputations.
There's some special irony in a guy being so proud of his name that he plasters it everywhere, all the while oblivious to what his name actually means to people.