X suspends pro-Nazi account after two brands halt advertising
X suspends pro-Nazi account after two brands halt advertising
X will soon allow brands to block ads from appearing next to specific profiles.
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Recently, the company announced adjacency controls to stop ads from appearing next to posts containing certain keywords, as well as new sensitivity settings that allow brands to limit or maximize the reach of ads according to their brand's identity.
You're doing all that work to identify "targeted hate speech, explicit sexual content, gratuitous gore, excessive profanity, obscenity, spam, drugs" because none of your customers want to be associated with it. Maybe just don't have it on your platform.
If you take money from organizations that DON'T opt out to "maximize the reach of ads," you're profiteering off hate speech and spreading their mission. You are complicit. More governments and groups need to call Twitter out for what it is. It, itself, is a hate group.
In theory, if there was enough Nazi stuff on Twitter to the point where the algorithm can't place ads, does that mean Musky doesn't get paid?
If they have an "opt in" option there will be plenty of groups willing to pay with hate speech associated with their brand.
Musk gets paid just for breathing anyway. A couple billion in secured bonds and he'll make more in interest in a day than we'll ever see in our lifetimes.
This is true maybe I should say "will Twitter go bankrupt" but if it does it job pushing right wing fascism then the conservative parties around the world will chip in their Buck O'Five to keep it online forever anyways.