Reminds me, back in like, 2007, Nine Inch Nails did a promotion for their new album where they left "mystery" USB drives with media from the "future", themed from album, in public areas at their shows. People couldn't wait to find them and jam them into their computers to piece the story all together.
Once some guy on the street gave me a dvd. I stuck it into my computer and it was a documentary about how nfc payment microchips in the hand are the mark of the beast. Freaked me out.