"Bullet votes" completely jibe with the narrative that a small but significant percentage of Trump voters are willfully low-information, so un-invested in the democratic process that they can't be bothered to take the time even to vote a straight party ticket, and think that voting for a single strong-man will fix all their problems. The non-electoral factors behind all this are deeply troubling, and many of them are criminal, but for the actual voting there's no need to invent a conspiracy when simple shittiness will do.
Yeah, we're the people that always love to talk about evidence. So, let's make sure we're applying that principle evenly and demanding and looking at evidence for claims we like the sound and feeling of.