I don't know why. The people marketing it have absolutely no understanding of what they're selling.
Best part is that I get paid if it works as they expect it to and I get paid if I have to decommission or replace it. I'm not the one developing the AI that they're wasting money on, they just demanded I use it.
That's true software engineering folks. Decoupling doesn't just make it easier to program and reuse, it saves your job when you need to retire something later too.
Growth doesn't mean revenue over cost anymore, it just means number go up. The easiest way to create growth from nothing is marketing tulips to venture capital and retail investors.
The worrying part is the implications of what they're claiming to sell. They're selling an imagined future in which there exists a class of sapient beings with no legal rights that corporations can freely enslave. How far that is from the reality of the tech doesn't matter, it's absolutely horrifying that this is something the ruling class wants enough to invest billions of dollars just for the chance of fantasizing about it.