'I think 'the term Consumers' generally makes it more clear which aspect of the society we're discussing. The organizations running bottle returns aren't typically excited about the idea.
I'm actually more offended by their use of "scheme" which can carry a negative connotation in some places, as well as "reverse vending machine" which... just... no thank you
In the UK, "scheme" doesn't seem to have that "plotting a heist" connotation it does in, say, the US. People often have a "pension scheme" for instance.
But then how can we refer to ourselves as a third-person locust that only has a purpose, job, and duty to spend our "infinite" wealth in a never-ending capitalist scheme of profit to assist our betters in buying a fifth yacht?