Get media coverage, like pretty much everything she does. She doesn't have much power as an independent senator so basically all she can do is try to exist as a cultural figurehead.
Sometimes following a principal appears useless. Sometimes symbolism can lead to powerful change.
Ghandi's march to the sea to 'make salt', which was an illegal act under British rule, indirectly led to Indian independence. Long bow, I grant you, but the golden thread is there.
didnt she try block mardi gras earlier this year? Its all about her. Shes got a serious case of "trumpness". Also known as "elons disease". Or in the native aussie tongue: "look at moiiiiiiii"