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But decaf is like...the same price or more because of additional manufacturing costs to remove the caffeine content from the beans.
They still sold more of it, easily making up for the slightly higher cost.
Also, only having to stock one type reduces inventory, which has a bunch of cost saving, even if they got a slightly more expensive base product.
And you only need to maintain one pot of coffee at a time, saving space and equipment.
....who did?
It says in the post that people assume they need more coffee
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