Good news everyone! CPUSA's officially campaigning for the Democrats!

https://mobile.twitter.com/communistsusa/status/1494787543522545669

The article itself reads like a DNC political operatives campaign plan, and it openly states that the party officially abandons the class struggle in all forms - from assisting in organizing unionization efforts, educating local labor/tenants/unemployed people on collective action and the class struggle, or even agitating for the advancement of society towards socialism.

Sure one might say "you can do more than one thing" and undoubtedly various clubs will try to do the Communist cause proud, yet what is important here is that the whole party is orientating itself, to the best it can remotely follow democratic centralism, to put neoliberal electoral theatrics as its core goal for the next 3 years and will pour party resources wholeheartedly into reinforcing the entrenched bougeoise State.

Also side note, it's fucking embarrassing that the Communist Party is using official party, club, and organization accounts to have Twitter fights. Those are organization accounts belonging to the collective party, not your own fucking soapbox to complain about how you're getting ratioed for your shit takes

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Those are organization accounts belonging to the collective party, not your own fucking soapbox to complain about how you’re getting ratioed for your shit takes
With you on everything except this last part.
It's twitter and you do what works on twitter. If you don't do what works on twitter you're a boomer trying to just do your own thing and getting nowhere. All of these platforms you either do what works on them to succeed and get more reach or you may as well not be on them at all.
Everyone gets that it's just the social media person and not some collective statement or representation.
Same goes for how you use reddit and insta and youtube and tiktok and every other platform as an organisation. You do and act in the way each platform demands for success or you may as well not waste the time and energy on it.
- Official party accounts are for official communication and dissemination of public information to both domestic and international audiences.
  You don't see the State Council Information Office of China twitter account post a hot take about how Chinese citizens should support the right-KMT in the upcoming elections, and then see the Permanent Mission of the People's Republic of China to the United Nations twitter account and the Embassy of the People's Republic of China in Grenada twitter account arguing in the comment section about how if you don't agree with their line then you're an ultra-Left dogmatist.
  Collective platforms are for collective work. Just switch accounts and argue on your own personal account if you're malding about getting ratiod for a shit take.
  
  No. This is not the correct way to look at social media platforms as an organisation at all.
  Your website is the only place where your collectively approved things should be happening. It is your official newspaper, your official statement board, etc etc.
  If the twitter or whatever other account needs to link to one of these official statements, then it does.
  Otherwise, it is a social media account run by the social media person. Like every single other organisation out there. Its goal is and should be growth and reach because that is what these platforms are designed for. They are your pathway to growth and further reach for those important communications.
  You do not get growth and reach by being the dryest most boring fucking people on the planet because you're obsessed with the notion that absolutely everything needs to perfectly reflect the organisation as a collective at all times. It is unrealistic for any of these platforms. You may as well not be on them because you're absolutely not utilising them correctly if that is how you're using them, they are just a waste of time in that way. It's literally a marketing platform, and if you don't get that it's a marketing platform for growth you may as well not bother.
  Some shit will be a miss. Some attempts to be quirky will not work. It's ok when that happens. No big deal.
  Obviously I'm not defending the CPUSA at all they're CLEARLY a completely compromised org. But good orgs out there hand off these these platforms to the right people to do "twitter" or "instagram" or "tiktok" with the understanding that each platform has to be approached differently and your behaviour on each is either twitter or tiktok or insta or whatever behaviour. You behave in the way the platform likes for growth and that's that. Same shit on reddit(although an org doesn't need to use it visibly), as much as you don't like it you have to behave in a suitably reddit-ey way to get upvotes there or you may as well be wasting your time on the platform shouting into the void.
  
  This is not the correct way to look at social media platforms as an organisation at all.
  Thats because they are not social media platforms. They are not designated to be social media platforms. They are one official mouthpieces of the Party in the public sphere and their actions reflect back upon the party directly.
  You do not go to the CP of Sri Lanka's official page to see them ratio the CP of Germany for thinking mash potatoes and sourkraut are the best things to put on pizza, you go there to read the CPSL statement of solidarity with the CPG.
  You don't go to the CPGB-Liverpool club page to watch videos of them playing Apex with the CPGB-Dover club and the CPGB-Wigan club. You go to their respective club pages to see videos and photos from their anti-war protests against British participation in the Ukraine conflict.
  You are confusing functions in party apparatus'. There are the official party accounts that will detail the overall actions of the Party to the public. Educational accounts, ran by the education commission, for putting out information on classes for the public and release videos and/or audio recordings of classes for public education. Social media accounts, ran by the social media commission, have more free reign to organize their platforms according to the concensus of the most terminally online of the party. And so on and so forth depending on the needs identified by the party.
  
  Thats because they are not social media platforms. They are not designated to be social media platforms. They are one official mouthpieces of the Party in the public sphere and their actions reflect back upon the party directly.
  They are though. You're just trying to say it should be used as something it is not.
  You're right that the actions reflect on the party but this is true for every organisation and brand on twitter. This swings in both directions though, used in the dry way you're suggesting causes the platform to present the image that the party doesn't have anyone in it that truly understands how to use Twitter right and to its maximum potential, whereas used correctly it becomes something that makes you look "with it".
  The best example I've seen of what I'm getting at in the political left has been Northern Independence Party's twitter, an account that's run excellently, isn't afraid of getting into banter but understands where a line exists that causes it to go too far, constantly engages the audience and is able to push itself into good visibility on the major talked about issues every day. It's not uncommon to see MPs forced to engage with the account or end up looking bad, because whoever is on it is genuinely very good at it. This doesn't hurt the party it greatly benefits it.

58 comments